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Clement Baylion

Product Marketing Manager

Make marketing activities simple

Professional Experience

Global Product Manager, Air Assembly Tools

Atlas Copco | Nacka, Sweden | 2023 – Present

  • Reviewed all technical data and pictures to improve customer journey for over 500 SKUs
  • Created 18+ technical and marketing materials to promote the range
  • Created 5 training videos
  • Created and launched a training program for sales competency
  • Increased stock availability by 32% through collaboration with logistics
  • Achieved a +1 point margin improvement from product slip
  • Implementing a sales process into LLM with Text-to-SQL

Global Product Marketing Manager, Metal Working Tools

Fuji Air Tools (Atlas Copco Group) | Osaka, Japan | 2019 – 2023

  • Rationalized the product catalogue to improve customer value and efficiency, achieving a +1 point margin
  • Managed 6 product launches generating additional sales (+7%)
  • Brought (ou Translated) voice of customer feedback to generate innovation on 1 technology
  • Updated the print catalogue for distribution and field sales support
  • Developed application and product pictures and videos to support marketing activities
  • Built an inbound training program based on key customer values
  • Provided training and demonstrations to sales teams and distributors for 5 countries, improving focus and increasing sales by 6%
  • Managed KAM (Key Accounts) for selected customers

Global Product Marketing Manager, Vehicle Maintenance Tools

Rodcraft (Atlas Copco Group) | Germany & France | 2015 – 2019

  • Managed the brand's marketing positioning globally and for the local German market
  • Updated the print catalogue for distribution and field sales support
  • Increased product vitality from 19% to 35% through the rapid execution of 40 new product launches
  • Conducted product slip reviews, increasing margin by 2 points
  • Managed the yearly print promotional flyer
  • Developed application and product pictures and videos to support marketing activities
  • Led the development and launch of a new e-commerce website, including PIM and SAP integration
  • Led the Strategic Product Plan (SPP) by consolidating strategies from 6 global regions

Project Leader, New Product Development

Chicago Pneumatic (Atlas Copco Group) | Nantes, France | 2010 – 2015

  • Successfully managed ~15 high-vitality sourced product development projects annually.
  • Ensured on-time product launches by leading transversal coordination across marketing, finance, logistics, and purchasing.
  • Increased sales team effectiveness in customer negotiations by delivering technical training to 34 salespeople.

Earlier Engineering Roles

Electrical Components Selection

MBDA (for ALTEN) | Paris, France | 2008 – 2010

  • Led the successful implementation of the ROHS standard across multiple projects, managing component replacement and ensuring compliance for a team of 7 designers.

Mechanical Designer (Apprenticeship)

HAGER ELECTRO | Obernai, France | 2005 – 2008

  • Gained foundational expertise in end-to-end mechanical design, from concept and prototyping to production setup and performance improvement.

© 2025 Clement Baylion. All rights reserved.